Websites are some of the most complex projects that a creative agency will take on, and they're notoriously difficult to make profitable. I've spent the last twelve years refining web processes across multiple creative agencies, making significant impacts to operational efficiency, profitability, and the overall quality of work.
Operational efficiency is what makes it possible to run a healthy and profitable company, yet it's also the number one reason so many fail. Well designed operations removes clutter and noise allowing the team to focus and profits to increase, but when done poorly a company will hemorrhage money and struggle with culture issues. For the last 20 years I've been solving operational problems and designing project management solutions within the tech and creative spaces.
Like a good investment portfolio, diversified sales and marketing can mitigate risk and stabilize a company. When leads come from both inbound and outbound efforts, the sales pipeline widens and finds consistency—which in turn helps a business weather slow periods or changes in the market. I work with companies to craft effective strategies for driving sales and entering new markets.