Simplifying
change

Business evolution made easier.

I help creative agencies and software companies improve operations and build business.

Web Design & Development


Websites are some of the most complex projects that a creative agency will take on, and they're notoriously difficult to make profitable. I've spent the last twelve years refining web processes across multiple creative agencies, making significant impacts to operational efficiency, profitability, and the overall quality of work.

  • Design Firm: Increased average website project from $12k to $70k with 26% profit
  • Web Shop: Implemented processes that improved production efficiency by over 300%
  • Dev Company: Implemented large-scale web hosting service with an AWS infrastructure
  • Marketing Agency: Created internal development shop to bring all outsourced web production in-house

"Don is a master problem solver. Simply put, he helped transform our agency into what it is today." -William Roskowski, President, Gravitate

Operations


Operational efficiency is what makes it possible to run a healthy and profitable company, yet it's also the number one reason so many fail. Well designed operations removes clutter and noise allowing the team to focus and profits to increase, but when done poorly a company will hemorrhage money and struggle with culture issues. For the last 20 years I've been solving operational problems and designing project management solutions within the tech and creative spaces.

  • Dev Shop: Implemented new Project Management Office (PMO) including processes, systems and staff training which doubled profits in less than 18 months
  • Software Company: Implemented new quality assurance processes which resulted in significantly faster and more stable launches
  • Web Shop: Shortened sales cycle by 30% with only minor adjustments to process and tools

"Don is equal parts creative brainstormer and professional problem solver. His ability to navigate complex issues and find straightforward, executable solutions have reinvigorated our inbound marketing approach and led to unprecedented growth." Dan DelMain, DelMain Analytics

Marketing & Sales


Like a good investment portfolio, diversified sales and marketing can mitigate risk and stabilize a company. When leads come from both inbound and outbound efforts, the sales pipeline widens and finds consistency—which in turn helps a business weather slow periods or changes in the market. I work with companies to craft effective strategies for driving sales and entering new markets.

  • Creative Agency:Transitioned company from project-based work to retainers resulting in 80% increase to profits within two years—without raising the head count.
  • Digital Marketing Agency: Created strategies and tactics that opened up new markets and doubled sales within 8 months.
  • Strategy: Developed a cutting edge technique (called "gateways") for targeting verticals which is currently being executed by more than a dozen marketing agencies.
  • Web Shop: Trained existing sales team in strategies, tactics, and techniques for pitching web design which tripled average project contract in 10 months.

"Don's know-how and experience is impressive. We made over $185,000 off of a niche marketing tactic he explained to us in a single session that took us only one day to implement." -John Hooley, President, Blue Bridge